Much of this innovation is being driven by broader entertainment and community focused experiences.

The Xbox LIVE Studio is developing global partnerships with entertainment giants like Netflix, BSkyB, Canal+, and LastFM, along with social powerhouses such as Facebook and Twitter.

In support of this effort, Xbox LIVE Studios Soho is continuing to grow in size and consolidate its focus on these experiences. With Xbox LIVE at the center, the new Xbox LIVE Studio teams in Soho, London will bring the best entertainment content the world has to offer together with integrated social and interactive experiences to create the ultimate living room experience for more than 20 million users around the world.